We connect people together.
We collaborate to discover your needs.
We create the opportunity for successful partnerships.
ARC is a talent placement company rooted in ethics and dedicated to building the best and most productive relationships between ourselves, our clients and the content maker community.


We work with clients of all sizes across the creative industries. Whether you are a start up or a more established company, we begin the process by listening closely to the specifics of your needs and learning about your culture, philosophy and goals. We then find candidates who share your values and bring value to your team. Working together throughout the process, we guide you from interview to placement and provide support before, during and after the perfect match is made.


We place candidates working in all fields of the creative industries. Whether you’re a director, producer, strategist, post production supervisor, or anything in between, we begin by discussing what kind of company you want to join and how you want to grow. Together we strategize to create a clear picture of who you are, what you have done, and where you want to go. We then present placement options and guide you through the process of finding the best home for your talents.


is our response to the evolving and industry shifting demand for directors and content makers. Using our market leading experience, we’ve curated a 200+ member collection of some of the most innovative, seasoned, and diverse freelance directorial talent working today. Whatever the genre, whatever the day rate, whatever the union, whatever the project, UNAFFILIATED by ARC can quickly connect you with the director in possession of the savvy to shoot content that meets your ambition and exceeds expectation.


Dana Astrow has been influencing the landscape of creativity in the brand marketing and advertising/film production community since her early beginnings in the industry. Since launching ARC, Dana has successfully and nearly single-handedly filled a definitive niche as a creative recruiter who connects the makers behind some of the most effective top-level content being produced today.

Dana got her start in New York City where she established herself as a leading sales rep for one of the most competitive commercial production communities across the globe. Her presence as a respected marketing/talent manager and rep was marked by her co-ownership of the independent repping firm, Astrow-Ziegler, and the success of her subsequent solo venture, AstrowGirl.

Upon moving to Los Angeles in 2005, Dana recognized a gap in the market, and drew upon her eye for identifying talent and her passion for fostering long-lasting relationships, combining this unique toolset to launch ARC.

ARC broadened its reach in 2012, establishing offices in New York with the addition of Sally Coonan at the East Coast helm.


A native of Ireland, Sally Coonan came to New York for a three-month stay, and is now well over a decade late for her intended return. One small job in commercial production briskly blossomed into a powerhouse career; starting as a junior independent rep, Sally quickly moved up the ranks to in-house sales positions at top production companies HSI and RSA, where she represented and managed the directorial talent. Next came her role as Head of Sales at Moxie Pictures, where she oversaw marketing and brand development, along with spearheading both their domestic and international sales teams.

After a brief sabbatical in 2012, traveling the country within the cozy confines of a 19-foot vintage camper followed by a stint volunteering in Haiti, Sally came on board as a partner in ARC at Dana’s irrefusable request. Sally helped expand ARC’s East Coast clientele and establish the New York office, where she continues to foster long-lasting relationships between top talents in diverse creative industries.


Lisa Sabatino Lange spent the first 12 years of her career as a dedicated in- house sales rep for commercial directors. Ten of those years were spent with Anonymous Content and its partners at Iconoclast, Somesuch, and Serial Pictures. There, she honed her personalized, strategy-focused approach to talent management and sales outreach. In 2016, she embarked on a new beginning with the new launch of her own Los Angeles-based sales and talent management firm, Ready Set, working with clients such as Stink, Pulse Films, Final Cut, Sibling Rivalry and Ring the Alarm.

Lisa has now made the transition over to recruiting and consulting with the formidable women of ARC where she continues to connect talented people and deliver a personal and thoughtful experience for her clients.




West Coast | LA

Dana Astrow

+1 (310) 463 0296

Lisa Sabatino

+1 (310) 613 0996

East Coast | NYC

Sally Coonan

+1 (917) 620 1341


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